The Business Standard is one of the most popular daily newspapers in the world, and a lot of readers enjoy the quality of the content published by the paper. Despite this popularity, the paper still has to overcome certain challenges if it wishes to maintain a foothold in the newspaper industry. One of these challenges is how to reach new readers in a world where social media and other digital news platforms are increasingly popular.
Digital edition
A digital edition of a newspaper is a great way to make the most of the internet. It’s also a good way to build your readership. While many newspapers and websites offer free online content, this isn’t always the case.
One of the first publications to offer premium online content is Business Standard. In fact, it is a top choice for discerning readers. As more and more news organizations migrate online, traditional journalism needs to evolve to compete.
The new Business Standard is offering premium content to its subscribers in a compelling format. In addition to the daily business and market news, readers can also access editorial comment, polls, podcasts, and more. They’re also trying to lure young readers to appreciate quality journalism.
For example, they have created interactive quizzes for b-school students. And, they are working with higher education accreditation boards to integrate newspaper content into the classroom.
They also developed an app that features live markets and tickers. This has already garnered over 100,000 downloads.
Reader paywall
The Business Standard launched its reader paywall on the digital platform on June 1, 2016. It has been around 45 years since the newspaper was first published in Kolkata. Since then, it has become India’s largest business newspaper. It has a presence in 1,000 cities across the country.
In an effort to reach new readers, the newspaper has improved its visibility through the use of news aggregators and search engines. At the same time, it has been making its content richer and more dynamic.
Aside from news content, the business journal offers readers a unique experience through its online version, which includes videos and polls. It has also developed interactive quizzes for B-school students.
Although the Business Standard has an established print circulation, it is the first major Indian newspaper to offer a premium digital subscription. Currently, 15 million visitors visit the site each month. However, the paper’s website does not provide enough data to determine the effects of its reader paywall on revenues.
News aggregators favor sites with fast content delivery and page loads
A news aggregator is a website, app, or mobile app that collects and organizes news, media, and other pertinent content. It can be a stand alone application, like the Facebook or Twitter, or it can be a part of a broader digital ecosystem, such as an online social networking site. In general, the aggregator is a software program that scours the Internet for relevant information and delivers it to users as a web page, e-mail, RSS feed, or as a mobile app. The aggregator may also be a hardware device. For instance, DirecTV and TiVo are two examples of hardware that ingests broadcast and other multimedia content. And while you may not be able to watch it live, you can often catch the latest episodes on your TiVo remote.
Among other things, a smorgasbord of content is delivered to users in real time. A burgeoning number of users are using this technology to keep tabs on what’s happening around the world.
Reaching new readers in a world increasingly dominated by social media
In a world where social media dominates the news, Business Standard is working to reach new readers. The 45-year-old newspaper publishes an English and Hindi daily, along with a fledgling website. It is one of the first business publications in India to offer a premium digital subscription.
In the digital age, journalists are increasingly expected to deliver bite-sized content. However, traditional journalism also needs to evolve. Specifically, it must maintain its value of objectivity and credibility. At the same time, it must provide a richer and more dynamic experience to its readers. Hence, it partnered with Akamai to improve the performance of its site and help it increase readership.
While Business Standard has a strong readership, the newspaper is still faced with the challenge of reaching new readers. That is why it is working with its readers to convince them to sign up for its premium subscription. One of the ways it does this is by offering readers best practices and access to its archive of academic research.
